Emerging Markets


Whether a diversified business or a single business line company, that can explore multiple markets or  looking at new technology trends to bet on.

The Jai Group has a product line that can help you to quickly scan opportunities across multiple verticals and markets and identify the highest potential ones.

We combine a top down fact and analysis  oriented opportunity scan module with the experiential guided visit  to produce a synthesis.

Rapid Opportunity Scan

Often the first step to engage with new markets and/or opportunities is to decide which ones make sense for your company. The Jai Group has a standard consulting offering which allows you to arrive at a fact based and consensual answer. Our process combines an outside in-perspective of rapid analysis of key metrics of your industry in these multiple markets and an inside out audit driven capabilities and readiness assessment of your organization to engage with them. The answer is a country – industry – opportunity matrix which provides a first cut list of markets that may be worth pursuing.

Guided Visit

Most clients in addition to getting to an analytical perspective on new markets, also want to supplement it with an immersive experience to get a look-and-feel perspective. This follow up module involves arranging a visit to a new geography or a technology cluster where the client is exposed to customers/ partners/ suppliers/ experts/ regulators to provide experiential inputs on the various opportunities.
In select special cases, we are open to offering this as a standalone project module.

Synthesis Workshop

The workshop allows to synthesize the analytical and experiential learnings of the opportunity scan and guided visit modules in to one coherent world view. The end output of a synthesis workshop is to shortlist markets/ opportunities and identify challenges to be addressed in a  deep-dive follow-on.

Deep Dive

Once certain country-industry-technology combinations are identified for further exploration in a synthesis workshop, we delve deeper and build a business case/ techno-economic feasibility of the opportunity and how challenges can be addressed. This module does not necessarily involve strategy development, but provides elements to build on in a strategy development process later on.

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