Emerging Markets

• Often the first step to engaging with new markets and/or opportunities is to decide which ones make sense for your company. This may be more important in an emerging market scenario or when you are evaluating opportunities in new technologies.
• Emerging markets such as India, Brazil, and Mexico provide new ways of growing your business, sometimes through related/unrelated diversification. For example, did you know that conglomerates with very diversified businesses are common even among multinationals in countries such as India? (Example: ITC – subsidiary of British American Tobacco who is in the Hotel business.)
• Even for your core business, a straightforward evaluation may not make sense due to the local dynamics of the industry and country-specific realities/risks. A large middle class and a breakfast eating culture have not resulted in the success of cornflakes in India. Despite being a more advanced country, building products have a much smaller market in the United States as a proportion of the total market compared to a country like Brazil.
• Our opportunity scan will provide you with a quick analysis of where are the real opportunities and in which market so that your team doesn’t spread itself too thin analyzing all emerging market opportunities or makes the wrong choice because of reasons such as cultural/geographical proximity.
• This standard consulting offering from the Jai Group allows you to arrive at a fact-based and consensual answer working as a team with your senior executive tempered by our seasoned judgment from several years of doing business in these geographies. Our process combines an outside-in perspective of rapid analysis of key metrics of your industry in multiple markets and an inside-out audit-driven assessment of your organization’s capabilities and readiness to engage with these markets. The answer is a country–industry–opportunity matrix that provides a first-cut list of markets that may be worth pursuing.
• This top-down opportunity scan also works while navigating businesses built around new technologies. Imagine a manufacturing company wanting to enter the IoT space through a connected partner. Quick top-down landscaping of the technology space around IOT along with business models will provide a broad estimate of where it is possible to find a white space or at least an attractive market segment.

In addition to getting an analytical perspective on new markets, most clients also want an immersive experience to get a look-and-feel perspective. This follow-up module involves arranging a visit to new emerging market geography or a technology cluster where the client is exposed to customers/partners/suppliers/experts/regulators to provide experiential inputs on the various opportunities.
In select special cases, we are open to offering this as a stand-alone project module.

The workshop allows us to synthesize the analytical and experiential learnings of the opportunity scan and guided visit modules into one coherent world view. The end output of a synthesis workshop is to shortlist markets/opportunities and identify challenges to be addressed in a deep-dive follow-on.

Once certain country–industry–technology combinations are identified for further exploration in a synthesis workshop, we delve deeper and build a business case/techno-economic feasibility of the opportunity and how challenges can be addressed. This module does not necessarily involve strategy development but provides the basic modules/elements to build on in a strategy development process later on.